You've built something rare—an audience that trusts you. We help you turn that into a software company you own.
You've built an audience, but you're still trading time for money
Brand deals are one-time hits—no compounding value
Courses and info products plateau without operational scale
You know you should build software, but you don't have the team
We replace the marketing budget with the cap table.
Examples: LinkedIn thought leaders, newsletter operators, podcast hosts, conference speakers
Examples: YouTube creators, TikTok personalities, Instagram educators
We're selective. We partner with 2-3 creators per quarter.
"Our incentives are aligned. We only win when you win."
Bryan has spent his career building and scaling startups. As a founder, he raised $3.5M from top VCs (Slow Ventures, Hustle Fund) and built a B2B SaaS product serving 150+ organizations. As COO of a Sequoia-backed marketplace (acquired by Thumbtack), he helped scale the team from 15 to 110 people and drove 6x revenue growth. He started his career at McKinsey advising Fortune 500 executives. He's also an active angel investor alongside firms like a16z and General Catalyst.
"I've built products, scaled teams, raised capital, and navigated exits. Now I want to do it with people who've built something I never could—an audience."
Backed by and worked with
It depends on the opportunity, but we structure deals so you have meaningful ownership—typically 20-60% of the company we build together.
No. You bring the audience and market insight. We bring the engineering and operations.
A few hours per week during build. Post-launch, you decide your involvement level.
Great. We'll validate it together and see if it's the right fit.
There isn't one. We're betting on you. If the company doesn't work, we both lose.
We review every application personally. If there's a fit, we'll reach out within 48 hours.